Facebook’s new feature will be launched with more than 20 new full-length shows, as well as a number of shorter five to ten minute episodes that will be refreshed daily.
And the firm has invested in even more big-budget programming for the future.
The move is seen as part of a coordinated push by Facebook to remain competitive in an increasingly video-driven online world.
Rival firms like Snapchat, YouTube and Amazon are all vying for the top spots as providers of entertaining videos as well as the advertising revenues that go along with them.
This two tier approach would allow the company to provide more ‘clip’ oriented content similar to YouTube as well as challenging Netflix’s supremacy for ‘binge-watching’ on-demand series.
According to reports in Business Insider, CollegeHumor co-founder Ricky Van Veen is leading the efforts in his role as global creative strategy chief.
His team has meeting with producers to hear pitches for the new shows, which will be available via a re-imagined version of Facebook’s video tab for desktop users, as well as a new app.
The standard reportedly being aimed for in the premium shows is Netflix’s ‘House of Cards’.
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